The Power of a Niche in Tech Marketing: BeyondSaaS Podcast Ep 005

Chicago, IL – March 25, 2025 – Jeff Borello, CEO and co-founder of Andromeda Technology Solutions, recently appeared on the BeyondSaas podcast to discuss leading a tech company through various stages of growth.​

In this engaging episode, Jeff delves into his journey from starting Andromeda Technology Solutions over 30 years ago to leading the company as a prominent managed service provider (MSP) in the Midwest. He shares valuable lessons learned in scaling an IT business, emphasizing the importance of process-driven innovation and exceptional client service.​

Jeff also addresses the significance of niche targeting. He offers valuable advice for early-stage CEOs and highlights the importance of resilience in the face of challenges.

Some key takeaways of this discussion were:​

• Marketing strategies must be constantly tested and adapted.

• Niche marketing can lead to more effective messaging.

• Lead generation remains a significant challenge for tech companies.

• Partnerships and peer groups provide valuable insights and support.

• Early-stage CEOs should be prepared for long-term commitment.

• AI is transforming content creation and marketing strategies.

• Authenticity in marketing is becoming increasingly important.

• Switching IT providers can be less daunting than expected.

• Open communication and support are crucial for team success.​

Here is the full podcast episode:​  

For more information about Andromeda Technology Solutions and their comprehensive IT services, please visit: https://www.andromeda-tech-solutions.com/

About Andromeda Technology Solutions

Founded in 1994, Andromeda Technology Solutions has grown from a team of three to a 50-person strong organization dedicated to helping businesses succeed. Specializing in managed IT services and network infrastructure management, Andromeda serves a diverse range of clients, particularly in the manufacturing sector. Their commitment to proactive IT management and exceptional client service has earned them recognition on the MSP 501 list and among the "Best Places to Work in IL."​